Ukunamathela kumcabango we "Super Quality, Insizakalo Egculisayo", Besilwela ukuba ngumlingani omuhle wenkampani kini, Kusukela indawo yokukhiqiza yasungulwa, manje sesizinikele ekuqhubekeni kwemikhiqizo emisha. Ngenkathi sisebenzisa ijubane kwezenhlalo nakwezomnotho, sizoqhubeka nokuqhubekisela phambili umoya "wekhwalithi ephezulu, ukusebenza kahle, ukuqamba, ubuqotho", nokuphikelela ngomgomo wokusebenza we "isikweletu ukuqala, ikhasimende ekuqaleni, ikhwalithi ephezulu okuhle kakhulu ". Sizokwenza isikhathi eside ngokumangazayo ekukhipheni izinwele nabangane bethu.
Ukwaneliseka kanye nekhredithi enhle kuwo wonke amakhasimende kubaluleke kakhulu kithi. Sigxila kuyo yonke imininingwane yokucubungula ama-oda kumakhasimende aze athole izixazululo eziphephile nezizwakala ngenkonzo enhle yokuhleleka kwezinto kanye nezindleko zokonga. Ngokuya ngalokhu, okuthengiswayo kwethu kuthengiswa kahle kakhulu emazweni ase-Afrika, eMid-East naseningizimu-mpumalanga ye-Asia.